All in all, the corporate job or entrepreneur dream ends up in being the CEO (for most people). Call it what you want, I know some people don’t like titles, but let’s just say that for the sake of the exercise that the position is CEO.
The CEO has 3 main and most importante duties.
1. Set the vision and strategy for your company.
Ever seen the ” We develop sustainable products and solutions for our customers in the markets the we participate in” mission? No timeline, no objective reasoning, no company values in it. What about google’s mission “to organize the world’s information”. Now does that sound like something you might wanna be part of? I can see them already doing it.
Acid test, if your employees don’t know your company values, mission or vision, or all of the named, you are doing something wrong. They have no clue where they’re going. If your mission is too generic or difficult to understand, chances are your employees won’t understand it, and far less your customers will know your reason of existence.
2. Build the culture that you want your company to reflect.
Inject some personality in it. If you want your company to be the best company in the world, what kind of people do you need? How will you retain talent? Do you try to retain your employees by giving them more money? Is part of your culture being mercenaries? Maybe you should consider thinking about Zappos, who declared “If we get our culture right, then everything else falls in to place”. They offer their employees thousands of dollars to quit, and most of them don’t take it.
3. Team-building. Hire, fire, manage people.
A players like to play with A players, not B or C players. In fact, allowing B players will cause your A players to leave. If you are the smartest person of your team, your company may be growing as fast as you grow, which in business years it can be as fast as watching grass grow. The reason behind this is that you can’t be the best at everything, it is absolutely impossible, and that is precisely the reason why you hire people in the first place, to make you “better, faster, stronger.”
I know I said 3, but here’s a bonus for you. “Protect your cash flow”. Don’t run out of cash. It’s hard enough as it is with more and more competitors each day in all industries, you gotta find a way to keep your BOE (Base Operative Expense) as low as possible, and maximize your margins (reasonable for your customers). At the same time look for cash cows to help you stay dry on rainy days and you are set to go. I know, easier said than done, but hey!, that’s the job right?
All my best,
Arturo San Vicente
Source for inspiration: