CEMEX Shift: Social Collaboration Platform

Early in my career, I was fortunate to be part of the Innovation team in CEMEX. Together, we managed to reach a level of adoption within the organization of 80% in the first 6 months after launch. Also, we were able to capture knowledge across the organization and connect people effectively to generate new ideas…

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Entrepreneur Competition at UCI Merage

It ir really exciting to meet people with such a strong drive to innovate and think strategically. During the MBA program I was able to team up with a couple of good friends I met in California that are originally from Turkey, and came up with a crazy idea to transform the automotive industry through an…

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Forbes Article: Arturo San Vicente

Creation of a meritocracy: One of the most exciting elements of crowdsourcing and internal social media platforms like Shift is an uncanny ability to identify hidden talent throughout an organization. Arturo San Vicente is a 24-year-old marketing intern at CEMEX who authored a blog post that ended up in the hands of the company’s CEO…

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Projects: NEORIS Online Strategy

A really exciting project to manage was the global online strategy for NEORIS collaborating with teams in South America, USA, and EMEA, to redesign the global website and implement a technology solution that allowed the company to generate additional leads through inbound marketing.

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Projects: Digital Transformation

Digital Transformation brings enormous challenges for organizations. One of my favorite and most high impact projects was while consulting for CEMEX, leading design thinking workshops to transform the organization into a more customer centric one. It was an exciting experience working with top talented people from around the world and managing cross functional teams to…

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Cost of Learning

I know I haven’t been writing for a long time now, but I just wanted to find a quick way to get back on the horse and share with you something that has worked for me in the last couple of years, to then find out that I’m not alone in this quest. Some may…

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Find the right reasons

Hello everyone, I’d like to start off with an apology to all of you for staying offline for such a lengthy period. I have been in a time of transition that to my belief is for the best. Wow!, it feels great to be back! It’s a great feeling I have to be honest with…

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Looking forward and looking back, to know where to stand

2011 is getting closer and closer to it’s end and most of us start getting our pen and paper ready to write our goals for the next year. This is a great way to measure and live up to the expectations with SMART goals (Specific, Measurable, Attainable, Relevant and Time-bound). But to my point of…

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Burn Your Bridges

The term is widely known, but mostly in the opposite direction. “Don’t burn your bridges” is used often, but let me go back a little bit for those of us that are unfamiliar with the term. In 1519, Hernan Cortes went into the battlefield, and motivated his men into winning. He was so convinced that…

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The heart of a Champion

Last week I had the opportunity to run a Marathon, and I must express my respect to the more than 32,000 souls in San Antonio. It is truly unbelievable what all of these people do, I saw a parade of 32,000 winners, I smiled, my heart shrank, I felt confident, at times arrogant, then I…

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At the peak of my motivation

This is probably an unfamiliar post, as I always try to focus on others rather than me. But this time I’d like to share something from within. I have been getting ready to run my first marathon for a couple of months now, and I think I have never felt this way before… I feel…

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