Creation of a meritocracy: One of the most exciting elements of crowdsourcing and internal social media platforms like Shift is an uncanny ability to identify hidden talent throughout an organization. Arturo San Vicente is a 24-year-old marketing intern at CEMEX who authored a blog post that ended up in the hands of the company’s CEO and more than 100 other executives. The post shared several insights about the Shift platform, social innovation, and the future of CEMEX. Arturo acknowledged that since receiving recognition for his ideas, he has had the opportunity to be involved in other exciting projects, and that his own and the team’s morale have been very high.
Published by Forbes.com in 2010
Link to full article: CEMEX Blazes the Social Innovation Trail